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Retail

Acupuncture – China

Project details

Client

Acupuncture

Project

Store Design

Category

Retail

Acupuncture has a long history in Europe and as with so many other western brands that have been imported into Asia, it couldn’t rely on its European aesthetic for success.  Combining the brands punk origins with Asia’s love of “soft” comic style figures was the obvious direction to take to provide a unique identity. It was a fun project that provided the opportunity to collaborate with a local Guangzhou graphic design company and provide an end to end design service.

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