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Retail

Boardriders – Cinema City, Israel

Project details

Client

Boardriders

Project

Cinema City, Israel

Category

Retail

As a pilot project for the newly formed Boardriders Group, this project was to deliver a true multi branded platform that would offer the flexibility in a contemporary lifestyle environment, rooted in boardsports. The first of these stores is in Tel Aviv Isreal.

 

With a natural material palate focussed on texture, the store design provides a connection to the outdoors and delivers on a new merchandising direction for the group. The fixture suite and key details through the space continue a clean, paired back approach to allow digital brand content and lifestyle imagery to reinforce the selected brands cultures.

Photos by Yanai Deitsch.

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