Capsule store was located in Melbourne’s Emporium shopping centre. Having previously worked with Capsule to design and deliver their store in the world’s first ‘Living Mall’ at Central park in Sydney, Prospace took the opportunity to build on an existing design language that is all about sharp style and individuality.
The brief was simple, create a point of difference within the mall, making the Capsule store a destination. This was achieved through the use of a simple and cost effective materials palette. The shop front, consisting of large lattice like screens, enclosed within a tiled portal, creating impact on entry to the store.
The store design and attention to detail in the visual merchandising from the Capsule team remains a key project even beyond its tenure at Melbourne Emporium.