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Retail

Fila Fusion – China

Project details

Client

Fila Fusion

Project

Store Design

Category

Retail

Fila are a strong and successful fashion sports brand throughout China and after working with them for over 8 years we were asked to develop a new concept for their youth brand, “Fusion”.  It targets a younger and more contemporary customer that appreciates the main brands core values but wants a more cutting edge “Fila” experience.

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