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Retail

Hallenstein Brothers – Chermside

Project details

Client

Hallenstein Brothers

Project

Chermside

Category

Retail

With the launch of the redeveloped Chermside Shopping Centre, Prospace delivered a dynamic concept to set the tone for Hallensteins first marquee site in Australia. Throwing the rule book out, we developed a shopfront without glazing, replacing this with dynamic digital elements and bold structural framing. This statement shopfront continues to be used by landlords as an example of designing around guidelines and providing an engaging and bold presence in the mall environment. Together with a new fixture suite, elevated changeroom experience and soon to be introduced pod counters, Hallensteins are set to change the way menswear is delivered.

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