Cinema City, Israel
As a pilot project for the newly formed Boardriders Group, this project was to deliver a true multi branded platform that would offer the flexibility in a contemporary lifestyle environment, rooted in boardsports. The first of these stores is in Tel Aviv Isreal.
With a natural material palate focussed on texture, the store design provides a connection to the outdoors and delivers on a new merchandising direction for the group. The fixture suite and key details through the space continue a clean, paired back approach to allow digital brand content and lifestyle imagery to reinforce the selected brands cultures.
Photos by Yanai Deitsch.