The brief from Retail Apparel Groups ‘Connor Brand’, was simple. “We want to be better, but don’t want the Connor Guy to notice anything has changed!” It was about taking all of the good that the business delivered on, wrapping that in a new fixture suite, new store design and ironing out the challenges in between.
Prospace Design proudly completed all concept work and documentation for the store, whilst being asked by the brand to supply all of the fixtures and hardware in the store (including custom body form mannequins through IA Hardware rolling out across all stores), all being managed through to completion by Prospace Projects. A great example of our teams end to end capabilities.
The project has been a raging success for the brand, summed up by their GM’s comment – “This store sets a new standard of ‘world class’ for a value apparel retailer!”
Sometimes, evolution is the key to success. You can guarantee there is one constant in retail, and that is Change! Congratulations Connor (and the entire team) on creating this change!